About us

Floreat Homes seek to create homes and places where people feel happy - where they belong - where living is an immersive, positive, fulfilling experience and not just about existing.


A home should engender a sense of belonging - it should provide solace, sanctuary and comfort but also delight and inspire. Rich architectural details, flexible spaces and oodles of natural light can all help to enhance and enrich the way we live - give us somewhere in which to dwell, pause, engage and lift the spirits.

We seek to challenge the prevailing, negative public opinion on new home design, build quality and customer care - and commit to utilising innovative design, cutting-edge build techniques and the very best people to build a customer-orientated business that avoids pastiche and cliché.

Floreat understand that buying a home is one of the most important financial decisions of our customers lives and shouldn’t be a ‘catalogue purchase’. We dislike pushy sales routines, corporate-speak and phoney incentives. We understand that every customer has a unique set of requirements and that no human being can fit into a pigeon hole. 


As such, with Floreat you can expect a fresh approach.


Brilliant homes designed individually for individuals by award winning architects;
built and sold by a team who love what we do.

The team

The Floreat team is made up of individuals from backgrounds in property development, design, project management and marketing. We work closely with one another, we meet and share ideas, we get on and have fun. Our merits lie in different areas, but we share an ambition - that we will challenge preconceived notions of new build developments and delight our customers.

Matthew Hill
Head of Development

Matthew heads up the team utilising tools honed during his 23 years in the property industry - the majority of which saw him as Project Manager to a variety of large-scale commercial developments in the West Midlands and beyond.  Matthew’s success in the role since Floreat’s inception in 2014 will see the team grow by 200% over the next 12 months.

Email Matthew

John Brown
Senior Development Manager

John, is the Senior Development Manager responsible for land acquisition, design and planning as well as sales and marketing. John studied at Nottingham Trent University and has 27 years experience in residential development, specialising in Land / Planning and Sales and Marketing. 

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Scott Drummond
Technical Manager

Scott is the Technical Manager dealing with all technical aspects of the developments including services, development layouts and house type design. Scott has 15 years experience within the housing and planning sectors working for developers and planning consultants across the Midlands.

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Tom Ashton MRICS
Development Surveyor

Tom identifies, appraises and helps to acquire development sites and has been heavily involved with the Radbrook Village project since it's inception. Tom has previous experience in planning consultancy and works as right hand man to Matt and John having joined the Floreat team in 2014.

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Anita Bentley
Development, Marketing & Aftersales

Anita is responsible for Aftersales, Client liaison and Customer care. She ensures your home runs smoothly after you move in and will be your primary contact during the first year of your purchase. Anita is our "go to" person if something needs sorting. She has over 17 years experience in client facing roles in both London and Shropshire and has been with Floreat since its inception in 2014.

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Daisy Molin
Sales and Marketing Executive

Passionate about property, sales and customer service, Daisy is delighted to be able to develop her career with the Floreat team. With extensive knowledge of Shropshire and all it has to offer, Daisy has supported customers through the sales experience in both the re-sale and new build market. Daisy is based at Walker House, Radbrook daily so feel free to pop in and find out why Radbrook Village is so refreshingly different.

Email Daisy

So, you've heard about us and what makes us different. Now, let's see it in practice.

→ Our developments


Could you be part of the Floreat team? Do you feel like you could make a difference? Check our available positions.

→ Our careers